It all started with a video. Carson said, “I’m a first-time dad,” — and it went viral. But more than that, it stuck. It became a reminder that there’s something unforgettable about your firsts — the first time you hold your baby, the first sleepless night, the first laugh, the first little “I love you.”

We’re Carson and Brielle, a first-time mom and dad, raising our daughter Xalïa and soon welcoming her baby brother (name coming soon). We're a first-time family — figuring it out, feeling all the emotions, and loving every minute of the ride.

We created FirstTimeDad.shop to help families like ours remember the magic of these early moments. Our apparel isn’t just clothing — it’s a keepsake. A simple way to honor where your story began.

Wear it proud. Share your story. Celebrate your firsts.